Team building events have been commonplace in the professional world for some time, but many businesses still don’t invest in them. If you’re running a business, it can be difficult to justify the expense of organising this kind of activity, especially if your staff already appear to be getting the job done.
However, even if your employees are good at doing their jobs, team building events could help them perform even better. If your business requires staff members to collaborate often, then you stand to gain a lot by investing in their development as a group.
Here’s a breakdown of the five ways that team building events improve your business.
They improve communication
Team building events help your staff to communicate better with each other. This improved communication will lead to a more efficient workplace and fewer misunderstandings.
While many staff members may be friends and communicate daily in the office, they can only learn so much about each other in this environment. When you take them out of their usual circumstances, your staff will get to connect in more ways and become better at working together.
They improve morale
Team building events can also help to improve morale in the workplace. If your staff are happy, they’re more likely to be productive.
The best activities (like escape rooms or camping trips) are also fun distractions from the regular 9-5. Using company time to give your staff a break will make them appreciate being a part of the business, which has a flow-on effect of helping them collaborate better.
They foster a sense of team spirit
Team building events help your staff work together more effectively and feel like they’re part of something larger. This feeling is essential for businesses that rely on collaboration to get the job done.
After all, people who don’t really care about the bigger picture aren’t going to be very good employees.
They help you attract new staff
Investing in team building events can also help you attract new staff to your company. If potential employees see that your staff members enjoy working together and value collaboration, they’re more likely to want to work for you.
Of course, potential hires will also see that these activities are part of the norm of working for you, and this could push them to accept your offer over competitors. Even if another business offers them a slightly higher salary, a great work culture that values its employees and how they work together can be much more attractive.
They can help market your business
Team building events are also a great excuse to post on social media channels and show people that your business knows how to have fun and values the human element that makes everything work.
People like to work with and buy from businesses that they feel are staffed by real people they can relate to. This can go a long way in helping you to avoid your business being perceived as a faceless organisation that only cares about money.
How do you find the right idea?
While it’s easy to understand why team building events are beneficial for your business, it can be difficult to know which one to go with. Activities can range from simple group lunches to elaborate camping trips.
Whatever you go with, it should be paid for by you for the benefit of your employees and be convenient for them to attend. It’s a good idea to openly discuss different ideas with your staff to find out what they would like to do and balance that with your budget.
As you can see, team building events can provide a long list of benefits to your business.